Yarra Publishing

Over the last two years at Yarra Publishing, I have managed a diverse portfolio of responsibilities that spanned across strategy and execution. Highlights of my role include; leading a digital rebrand of Yarra Magazine, developing the Go-To-Market strategy for Yarra Weddings, diversifying advertising partnerships and developing professional relationships with existing clientel.

Serving as the primary point of contact for media enquiries and leading the brand’s social media strategy, I have developed a versatile skillset across marketing, communications, and public relations. I have foundational knowledge in print production and publishing, with experience in coordinating seasonal campaigns, assisting on editorial photoshoots and advising on advertising campaigns for optimal brand positioning and audience engagement.

Four magazine covers of YARRA magazine from 2025, featuring colorful flowers, a historic hotel, a cheese and fruit spread, and a garden with a fountain.
Four magazine covers titled YARRA, each with different seasonal issues for 2024. The summer issue features two puppies on a wooden barrel in an outdoor vineyard setting. The spring issue shows a scenic riverside landscape with sunlight filtering through trees and a modern building in the background. The winter issue displays an arrangement of colorful flowers in various white vases on a white surface. The autumn issue depicts a cozy indoor space with shelves of dishes, a wooden chair, and vibrant flowers.
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Consulting Projects

  • Black and white photo of a bride and groom kissing, with a sheer veil partially covering them.

    Yarra Weddings

    Collaboratively formulated the go-to-market and branding strategy for Yarra Weddings, the second title in the Yarra Publishing portfolio. This emerging publication was born from a desire to celebrate the artisans and venues of the Yarra Valley in an editorial, romantic light. After recognising a gap in the market for a Yarra Ranges specific wedding publication, this project aimed to provide an intentional and thoughtful solution to vendor advertising.

    Media Kit
  • Black and white photo of two people's legs and feet standing on a wet sidewalk with a shadow cast.

    The Garage Sign Shop

    This consulting project was led with education and laying the framework for developing skills in content, copy writing, social media scheduling and SEO. By creating a digestible and reflective experience, the team was able to take control of their digital marketing strategy. This allowed the team to unlock a unique product offering, by integrating their talents in branding and graphic design with their signage products to provide a comprehensive retail solution.

  • Reflection of two people working on building a project behind a transparent plastic sheet with the word 'BUILD' on it.

    Assembuild

    Delivered a range of marketing materials to use across digital and printed channels. Working collaboratively on this hands-on project, we remodelled and overhauled branded materials to be reflective of current projects and capabilities. This project included the opportunity for candid on-site photography, and creating a foundation for social media scheduling and strategy.

    Capabilities Statement